One in five households in the UK live in social housing, a sector with the right values at its core but that has historically struggled to deploy innovations in the home. Many residents still can’t afford to heat their homes and live in cold, mouldy properties they can’t be proud of. At Switchee, we believe that everyone deserves to live in a decent home and that the environments we inhabit have a massive influence on our ability to enjoy life and prosper.

We may be only three years old, but it’s already been quite a ride! Our first product, the internet connected Switchee thermostat is already in 35 of the biggest housing providers in the UK. We’re growing 100% year on year and are backed by some of the best-known investors in technology and social impact.

To strengthen our small team of 15 passionate and ambitious people we are looking for an outstanding individual to join us as

Head of Marketing.

We are driven by a collective desire to make a positive impact in the housing sector, both for residents and landlords, so your commitment to our values and mission are paramount.

Your responsibilities

As Head of Marketing, you will oversee and deliver all marketing to continue growing the Switchee brand within the social housing sector and, as we grow, into other sectors (student housing, private rented sector) and geographies. You will be responsible for managing our external positioning and generating inbound leads to help us achieve our challenging growth targets.

Being more specific, you will:

  • Set the marketing strategy and own all aspects of the delivery
  • Help define how we communicate our mission and values to the outside world
  • Oversee company rebrand & production of new website
  • Deliver inbound leads at target volumes and against target CPAs
  • Oversee PR & communications
  • Generate insightful, thought provoking written content
  • Brief partners to deliver engaging visual & press content
  • Manage online and social media marketing & advertising campaigns
  • Manage social media (Twitter & LinkedIn)
  • Work closely with the sales team to ensure CRO
  • Organise attendance at conferences – negotiating exhibitor plots and speaking slots
  • Prepare quarterly and annual overviews and forecasts
  • Build, train & manage a marketing team

We are a company built on a strong technical foundation. You’ll need to grasp and communicate a technical solution with clients. We also expect you to work closely with Product Development to ensure our product evolves with the customer’s needs at the very centre.

Your experience

We firmly believe extraordinary people can come from a wide range of places – but we wouldn’t be surprised if the person who gets this role has:

  • At least 3 years B2B marketing experience and team management skills
  • Bachelor’s degree from a top university
  • Proven ability to develop and implement effective marketing strategies
  • Strong analytical & numeracy skills with complete command of Excel
  • Research skills to identify new potential customers and new market opportunities
  • Knowledge of Hubspot and CRM software and systems
  • Experience of a range of marketing tech applications
  • Comfort talking in detail about the technology and processes required to manage marketing budgets at scale.
  • A strong grasp of the relevance of “brand” & “DR” marketing
  • Experience in a small & quickly expanding business
  • Knowledge of the housing sector
  • Experience working with Internet of Things devices

You

We are a diverse bunch of people at Switchee. That said, there are some characteristics we always look for:

  • You deeply care about Switchee’s mission; you have a desire to build something revolutionary, that will disrupt an industry, and positively impact ordinary people’s lives.
  • You care about the environment, are interested in energy efficiency and have thought about the challenges and opportunities posed by an evolving domestic energy market
  • You like technology and neat solutions to complex problems
  • You thrive on challenge and change; you naturally gravitate to the hardest questions first and love thinking differently to solve them.
  • You are biased towards action and you’re happiest when you’re ‘getting stuff done’.
  • You’re open, positive & straightforward. You’re not afraid to stand up for your convictions, even when it’s hard to do so.
  • You delight in your colleagues’ successes and thrive on your failures; you grasp any opportunity for learning and constantly seek to improve.

Our mission

We believe that radical innovation in internet connected technology can ensure that every resident, every day, is living in a home that allows them to succeed. That’s why our products are built not just on great technology, but on an understanding of what people want from the space they live in.

This approach led us to reimagine the most mundane household object, a thermostat, into a product that automagically reduces energy bills, looks great and offers control to those who want it.

We are also revolutionising the way social landlords manage their housing stock with an obsessively tailored SAAS property dashboard and handy alerts on things like when the boiler is going to break.

Our next project is to build the ultimate connected hub for the social home. It’s going to revolutionise the way residents interact with their properties and landlords manage their homes.

Life at Switchee

We like to keep things simple and flexible at Switchee and consider you to be joining our family. We don’t currently track holidays so you’re free to take as much as you need. We often work remotely but are sensitive to the needs of our colleagues.

We socialise together with regular outings in London and an annual “working remotely” trip where you have the option (but not obligation) to join us in working from a fun location.

If we end up working together, we can offer a competitive salary and a generous stake in the company.

If you believe in the same things, don’t hesitate any longer, apply now! Please be in touch soon as we’ll proceed once the right person is found. If you’d like to apply please submit a CV and cover letter by clicking the button below.